Traceability is key to ensure all tuna products are caught and produced responsibly. This is why Anova Food USA, through its Fishing & Living program, made a commitment in 2018 to have 100% traceable seafood by 2020. To achieve this, Fishing & Living and Anova Food USA worked continuously to improve traceability systems in various supply chains and partnered with suppliers, NGOs, academia and government development programs to pilot and implement modern, reliable and efficient traceability systems.

In 2019 Anova introduced SAP’s blockchain technology throughout its entire supply chain, making all products 100% traceable. From the first point of reception, through the various processing plants and food safety laboratory – information is recorded in the database and stored in ‘the cloud’ by a secure blockchain. As every piece of fish travels along our supply chain, data is inputted into the blockchain every step of the way and can instantly provide information about the fish-to-market journey, including the size of the catch, point of capture and the fishing community that caught it, as well as valuable insights to verify authenticity, freshness, safety, fair trade fishing certification and sustainability.